Falcon Ute Continues to Top the Sales Charts

Ford sold 1596 Falcon utes in December, bringing total sales for 2001 to a record 16,955 units and making it the clear market leader in its segment.

The total represented a 24 per cent increase on the previous year's record result of 13,698 sales.

The rise of the Falcon ute has been unbelievable.

Since 1998, when Ford sold just 6769 utes, sales have risen by a staggering 151 per cent.

Ford SUV and Light Commercial Marketing Manager, Kevin Lillie, said the Falcon ute had continued to dominate the market despite the introduction of a new model from its main competitor.

"Sales of the Falcon ute have in fact strengthened as the year has gone on, and the December result clearly illustrates that," he said.

December Falcon ute sales were more than 500 units ahead of its nearest rival in the 2WD utility segment.

"While our chassis cab Falcon ute is proving very popular, we are particularly pleased with our sales in the sports-performance segment with XR ute, which increased by 69 per cent in 2001," he said.